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Our mission

The response:now mission is actually quite simple: We want to use advanced technology to democratize market research.

We’re a full-service market research firm with offices in Prague, Dallas, and San Francisco that uses AI to deliver fast, reliable, affordable quantitative research projects.

We’ve automated most of the process, so what used to take months and tens of thousands of dollars, we can do in about a week for a fraction of the cost.

Our experienced team oversees research projects based on client input and produces results that meet the highest scientific standards. Established brands, startups, agencies, and any organization in need of crucial market insights can now get them faster and more affordably than ever before.

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Team

Here are the people who make the magic happen. We love our smart machines, but nothing replaces the human touch!

Rene Henc
Rene Henc
Co-founder & CEO

Rene is the leader of the response:now team, overseeing both strategy and product development, including a special focus on proprietary research methods.

Rene is the leader of the response:now team. As CEO, he oversees both strategy and product development, including a special focus on proprietary research methods.

Rene has been doing market research pretty much his entire adult life. He studied international trade at the University of Economics in Prague, conducted polling for the Czech Ministry of Foreign Affairs, and later founded his own market research firm. He’s worked on research projects for international mobile operators, large banks, leading CPG companies, state institutions, and more.

Tomas Kozubek
Tomas Kozubek
Co-founder & Business Development Director

Tomas started response:now and is the one leading our expansion.

Tomas started response:now and is the one leading our expansion. He’s responsible for the core business - commercial activities, marketing and sales, business development, international expansion, investor relations, and whatever else comes up on any given day.

Tomas has worked with startups and investor teams for years on M & A, fundraising, strategy, and more all around the world. He spent time with McKinsey & Co. consulting top management in Europe and the US, and has worked with - and invested in - dozens of startups through the Prague-based firm TARPAN Partners.

Daniel Vasata
Daniel Vasata
Co-founder & CTO

Daniel oversees response:now’s core capability: automation and everything that goes with it.

Daniel oversees response:now’s core capability: automation and everything that goes with it. In the very near future, that will include the introduction of artificial intelligence into the platform.

When he’s not leading our IT team, Daniel is a lecturer and researcher in the Faculty of Information Technology at the Czech Technical University, specializing in mathematics - probability theory, statistics, functional analysis - and AI. Daniel holds a Ph.D. in Mathematical Engineering

Dr. Frederick Barber
Dr. Frederick Barber
MD, North America

Fred is responsible for strategy, market development, and client success in the U.S. and Canada.

Fred is responsible for strategy, market development, and client success in the U.S. and Canada.

Prior to joining response:now, Fred served as Chief Analytics Officer for MXM, a leading content marketing agency. He has managed analytic services for such clients as Fiat Chrysler, Volkswagen, KraftHeinz, Nestle, Toshiba, Nationwide Insurance, Allergan, Home Depot and TGI Fridays. Fred has served on Client Advisory Boards for SPSS and Experian. He is a recognized expert in market segmentation and enterprise predictive analytics. He holds a BA magna cum laude from Cornell, an MA in Demography from Georgetown and a Doctorate in Strategic Leadership from Regent University.

Vladimir Sedlacek
Vladimir Sedlacek
Co-founder, Head of Production

Vladimir is responsible for the automation of data processing, elimination of repeated manual work, advanced reporting, and the overall management of the response:now production team.

He’s been on both the agency and client sides of the market research industry for 14 years. Vladimir is an entrepreneur who is focused on process-intensive, complex projects - especially tracking studies. He uses advanced methods with SPSS, Excel, and PowerPoint to bring his passion to life.

Tom Kent
Tom Kent
U.S. Country Manager

Tom is the vanguard of response:now’s expansion in the US. He’s there to build and develop relationships with key partners and clients.

Tom began his career as a US Military Intelligence officer, serving in Korea and Italy. Following his service, he transitioned to IBM, where he led B2B marketing programs in California. He found his passion to be leading marketing efforts for online businesses, so he moved to Expedia and then was VP Marketing at Vayama in Silicon Valley. Three years ago, Tom moved to Prague, and joined Avast as the Global Marketing Director. Now, he is leading business development and partnership efforts for response:now in the USA.

Lukas Maixner
Lukas Maixner
Consultant

Lukas helps us with introductions, management, strategy, and more. He is a co-founder of Socialbakers, an international social media marketing firm based out of Prague. After more than a decade working in tech, he is now on a path to becoming a commercial airline pilot.

Martin Soucek
Martin Soucek
Sales & Marketing

Martin leads our sales and marketing teams and keeps everything on the rails. He’s been building teams for 20 years, after starting out at the tender age of 17 at a private studio in his hometown of Pardubice. After studying music in London, he returned home to the Czech Republic to start his own studio and production company - which eventually became the leading DVD production company in the country.

He went on to work on international TV series with Big Media New York, Median Italy, Kfrance, and the BBC’s Motion Gallery.

With a passion in technology, he started his own startup (2012) for TV industry and was awarded as a top 10 in Cannes MIPTV in 2013. From there, he started his consultancy company to help other startups with global sales and marketing - which brought him to response:now.

Zach Peterson
Zach Peterson
Comms & Content

Zach tries to tie it all together so people know what response:now is and does. He comes up with our voice and drives content for as many audiences as we can find.

Zach actually started out as a lobbyist in Washington, D.C. That went about as expected and he moved to Prague and worked in journalism and communications for RFE/RL and then Project Syndicate. Then, marketing came calling, and he moved to the startup scene with Socialbakers.

He’s got kids, so Zach’s free time is usually spent offline and in the woods (with any luck). But he’s a baseball fan with a soft spot for a great longread.

Honza Felt
Honza Felt
Head of Online Marketing

Honza makes sure we’re visible on the Internet - the whole Internet. That means ads, RTB, A/B testing, and data data data. He used to work for Ogilvy Group, and is into helping clients to make better marketing decisions.

Veronika Zukalova
Veronika Zukalova
Junior project manager

Veronika takes care of the behind-the-scenes, keep-things-moving-forward stuff. She keeps projects on time and working, makes sure we’re doing the best we can possibly do, and generally makes the office a much happier place.

She moved to Prague to study Biomedical Engineering at the Czech Technical University, and loves outdoor sports - especially hiking and rock climbing. She also acts and sings in theater productions.

Mark Seenan
Mark Seenan
US Lead Generation Specialist

Mark is part of a team that helps with contact across different channels. His team supports the response:now app, our fast online quotation service, and assists those who need details, have questions, or would like to speak a research specialist about their survey.

Mark has always held customer-facing roles, working with Eon Energy and T-Mobile in both Europe and America. He’s got a keen interest in new technologies and approaches, products, and services with the potential to revolutionize their market.

Diana Vaculova
Diana Vaculova
Sales

Diana leads our enterprising group of junior sales reps, communicating with clients both in Europe and the United States.

Ondra Michalek
Ondra Michalek
UX and design

Ondra takes care of everything visual, from web design to our presentation materials. He’s been doing UX and design work for about 5 years, having previously designed mobile apps, websites, and illustrations for some of the largest czech brands. Apart from design, he creates pop-art/comic style paintings and illustrations and co-owns a gallery and shared atelier in Prague called Meet Art.

Martin Zemlicka
Martin Zemlicka
Senior Researcher

Martin has been working in market research for 15 years - much of that with our CEO Rene. For us, he is responsible for delivering high-quality research projects for key long-term clients - with a keen interest in market segmentation..

Martin graduated from the University of Economics in Prague, Faculty of Business Economics and Management.

Zdenko Ruzbacky
Zdenko Ruzbacky
Senior Researcher

Zdenko leads response:now research projects from start to finish. He identifies the optimal research design, oversees implementation, and delivers results to our clients.

Zdenko has years of experience leading multinational projects in market research, ICT, and in the public sector. Prior to joining response:now, he worked at TNS Slovakia as a Client Partner and a Technology and Media Sector Leader. His main fields of expertise are customer experience, Usage & Attitude, and product testing research. He’s worked on projects for clients such as Deutsche Telekom, O2, and Toyota.

He completed his MSc at University of Sussex, UK, with Distinction in the field of Innovation and Project management. In his free time, Zdenko enjoys sports - mostly badminton and indoor climbing. He enjoys reading and watching anything in cosmology, physics, and science in general.

Viki Skorvagova
Viki Skorvagova
Research Manager

Viki takes care of the content of our app and automation platforms. No biggie, she just ensures the smooth flow of our research projects. She used to work as a researcher for Kantar Millward Brown.

Petr Levy
Petr Levy
Research Analyst

Petr specializes in Lighthouse on our production team. In his spare time, he’s into racquet sports, playing Magic The Gathering, studying up on system dynamics, and playing with his dog, Brienne.

Margareta Perichtova
Margareta Perichtova
Research Analyst

Margareta works as an analyst on our production team, specifically looking at data processing and statistical accuracy. She studied mathematics at Charles University in Prague and likes sports - mainly swimming and skiing - and a good board game.

Kostantyn Klimov
Kostantyn Klimov
Research Analyst

Kostantyn is one of our research analysts. He was born in Ukraine, and moved to the Czech Republic when he was 13 years old. He began his studies at the Czech Economics University, but left after a year to begin his career with two of the largest Czech e-commerce companies on the market. After spending 15 years in the Czech Republic, he is now a Czech citizen, and plans to finish a degree in an IT-oriented field.

Michal Koval
Michal Koval
Senior Frontend Developer

Michal is a developer passionate about creating robust software solutions and great UX based on the latest technologies. He has been developing in AngularJS since its first beta versions, and is now mainly focusing on Angular 2+. If you can't find him in the office, he's probably running or at the gym.

Andrej Snitko
Andrej Snitko
IT

Andrej’s been here and there, and he’s done this and that - you should hear the story. For us, he’s a programmer and general provider of IT services who keeps response:now moving.

Rosalie Baliharova
Rosalie Baliharova
Backoffice Assistant

Rosalie is the response:now efficiency-creator. She keeps the office running, our colleagues on task, and much much more. She loves nature, reading, and being around creativity in all its forms.

Response:Now Offices

Prague
Prague
Vladislavova 1390/17 110 00 Praha 1
Czech Republic
Dallas
Dallas
Serendipity Labs Dallas Hall Arts
2323 Ross Ave
Dallas, TX 75201
USA

Story

Our story doesn't start with automation. In fact, we’ve been doing this work for nearly 25 years. Prior to the development of our automated market research platform, we were working in the same field, but it was much (much) less fun having to do all the work manually!

It all started in 1994, when we set up the company in Prague to provide market research. Three years later, we built out our services to offer both qualitative and quantitative market research, and a couple of years after that we took on our first non-Czech-based clients. In 2002, we launched our family of proprietary research techniques - the first versions of BRANDING PLATFORM, RESPONSE [AD] and their siblings

By 2006, we were spreading, with projects in 20 countries around the globe that let us expand on our methodologies. In 2013, we started developing the automated platform that would eventually become response:now a couple of years later. And now, here we are! We’ve got clients all over the world, a successful investment round behind us, and we’ve set up shop in the US.

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