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& Consumer Analysis

Test it all - market size and potential scalability, brand analysis and image, pricing, the competition, consumer usage and attitudes (U & A), and much more.


Understand Your Market
and Your Customers

Market & Consumer Analysis is the most-comprehensive view of your market and customers possible. Beyond market size and attitudes towards your brand, we do a deep dive into purchase habits, brand value and reliability, and everything else that drives people to buy from you.

what we measure


Market Size and Potential

We look at how much, how often, and where people make purchases in your segment - analyzing price sensitivity, brand affinity, and overall market dynamics.


Usage and Attitudes (U & A)

Shopping habits, price sensitivity, the decision-making process of consumers - it’s all here. You’ll learn the best positioning for your brand, what your competitors are doing to win business, and how you can augment your brand to win in your market. Find out if people will purchase your product, why they buy from the competition, and what drives them to make purchases in a variety of scenarios - online, in-store, and more.


Brand Analysis

This looks at brand equity, strength, likeability, relevance, pricing, and more - crucial data to have when you’re entering a new market or expanding in an existing one.

Get in Touch to Get Started Get in Touch to Get Started

Get a price estimate

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Set up your survey on Monday, get results on Friday - starting at just $1200


Our experts check everything, we collect responses, and our in-house AI platform runs an initial analysis


Our experts provide a final analysis, you get your results and start building a stronger brand

Head of Consumer Marketing, Google CEE

"response:now provides us with quick, professional, in-depth, market research and analysis. We have demanding marketing and business goals at Google. response:now allows us to pinpoint where we are currently with our consumers and on what trajectory. We use this insight to define our strategy and make ongoing adjustments to it, in order to take us towards these goals. I use response:now to conduct the rapid research and analysis I need to understand and improve my target areas: market segmentation, go-to-market strategy, product development, and commercial performance."

Tomas Dolezal
Marketing manager, Mastercard

"We started our collaboration with response:now about six months ago. So far, they have provided us nothing but effective, quick, thorough, and in-depth research and market analysis. We use response:now for quick online research to get insights that shape our thinking about our upcoming campaigns and their respective audiences. Together with their professional and proactive attitude, I can fully recommend response:now for any type of market research or analysis."

Our clients

Response:Now client Google
Response:Now client Mastercard
Response:Now client Home Credit
Response:Now client Marks & Spencer
Response:Now client YIT
Response:Now client McCann
Response:Now client Raiffeisen

Knowledge is Power

With Market & Consumer Analysis from response:now, you’ll know more about your market, brand, and competition than you thought possible. With a full understanding of your product segment, real and potential customer base, and brand strength, you can go to market with confidence and give consumers what they want, how they want it, and at prices that will move.

Let's talk

Want to know more? Let our experts answer any questions you might have.



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