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Dr. Frederick Barber Appointed CEO of Market Research Firm response:now

Market research veteran takes over to drive response:now’s expansion in the US

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case study
Analyzing the Shaving Product Subscription Market for 99 Cent Razor

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case study
Helping ruck.us understand user satisfaction

Customer Experience Journey research is crucial to improving customer loyalty so we...

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Automation, AI, & the Future of Market Research

Focus on what’s important, leave the rest to the machines.

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Market Research How-To: Brand Analysis

Commitment, preference, relevance, familiarity, awareness, likelihood to purchase, brand values...

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Market Research How-To: Ad Development & Testing

We’ve started a show!..

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About response:now

What we do and how we do it

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Product & Service Testing

Here's a little sample to give you an idea of what our final research reports look like.

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Customer Experience Journey

Here's a little sample to give you an idea of what our final research reports look like.

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Campaign Effectiveness Measurement

Here's a little sample to give you an idea of what our final research reports look like.

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Brand Equity & Image Analysis

Here's a little sample to give you an idea of what our final research reports look like.

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document
Ad Development & Testing

Here's a little sample to give you an idea of what our final research reports look like.

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webinar
Market Research How-To: Ad Development & Testing

Here's you can make the best ads possible.

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Influencer Marketing is Booming. Here’s How Influencers, Influencer Managers, and Brands and Agencies Can Get it Right

Get away from guesswork and start measuring brand lift the right way.

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Know Thy Customer, Know Thy Market: Helping Startups Succeed

Read Dr. Frederick Barber in MarTechSeries on how a little market research can go a long ways for startups.

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blog
The Real Face of America - A New Survey of the American Public

We’ve put together a landmark survey of the American public. Here’s our first report.

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webinar
Market Research How-To: Brand Analysis

Extensive knowledge about how consumers see your brand versus the competition can be the deciding factor in success or failure.

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response:now Launches in the US!

Market research veteran, Dr. Fred Barber, appointed MD of North America.

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3 Steps to Validate Your Startup Idea

Market research methods to help you get your startup funded, save your time, and save your investors’ money.

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Know Your Customer & Unlock Your Market’s Potential

When done right, Consumer and Market Analysis can tell you a lot about…almost everything.

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Measure Brand Equity the Right Way

What is it? Why do it? How does it impact your bottom line?

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Five Reasons To Choose response:now

What makes response:now better than the competition? Why work with us? We answer these important questions and explain how we differ from other research agencies.

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They Said High-Quality Market Research Can’t Be Cheap!

They were wrong. We have successfully launched a quantitative market research service that is significantly cheaper than the same product offered by traditional international market research agencies. Here’s what we’ve learned (so far) along the way and how you can benefit from it.

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Automated Online Surveys Are Revolutionizing Packaging

Automation has led to new ways of consumer testing and refining adjustments to product packaging concepts. “… of course, packaging design is a key driver in the sales process,” says René Henc, CEO and co-founder of response:now.

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